Life can be hard. It’s filled with a lot of ups and downs and sometimes those downs seem to go on forever.

I’m sure you have heard those sayings – laughter is the best medicine, a sense of humor makes life worth living, don’t take life too seriously as you will never get out alive.  And maybe there is some truth to them.

Research has shown that the health benefits of laughter are far-ranging. Studies have shown that laughter can help relieve pain, bring greater happiness, and even increase immunity. Laughter is a powerful antidote to stress, pain, and conflict. Humor lightens your burdens, inspires hopes, connects you to others, and keeps you grounded, focused, and alert.

I have always believed that humor is a great tool and when used in communication and design it helps to make your message memorable. And regardless of the topic there is a time and place for humor, even when it comes to promoting the range of quality assessment, treatment, education, support and community services that the Ranch has to improve the lives of children, youth and their families.

To give humor its due I have compiled some of my favorite ads, the cleaver use humor to connect with its audience.